The uber coffee house of Starbucks has simplified it’s logo. I am sure that people will be in an uproar about branding but this is nothing new. Starbucks obviously is a strong brand along with Apple, Nike and McDonalds. Starbucks has spent 40 years cultivating this mark and now by pairing the logo to it’s essence — will allow Starbucks to move into new ventures. Much like Apple dropping the “Computer” from it’s name and rainbow colors. It allowed people to see them as more than just a PC maker. I find it fun. Below is comments from the CEO of Starbucks:
Well it has been quite some time that I have posted here. In 2o11 I will post once a month (at least) about design, web, branding etc. This being a new year I have moved JosephBecker Design to a new server. I must say migrating a WordPress site was a little more difficult than I remembered, but it looks like it is working now! More to come!
This is a Blog by Seth Godin and it could not be more relevant. As new media designers it is important to understand the next platform. For us it may be the mobile catagory. I.E. smart phones and tablet devices. As the internet platform changes so should we. Read his blog, a very smart guy.
J
Hi all, from time to time I find things on the web that just make too much sense. Seth Godin is one of those things. His blog is one of the best out there so give him a look see. His latest is about websites and things you should think about before you begin. While I won’t cut and paste it here, please, please follow the link below and give it a read. You will thank him.
Twitter redesigned their main page to reflect the use that as taken over Twitter. Over the last few months Twitter has become a powerful news search. It brings the reactions of individuals to things that happen instantly. From politics in Iran to a Dell Taco opening up in Michigan. Twitter is becoming something that will be as pervasive as radio, only now you can pick and choose feeds. Newspapers are you listening?
Many companies are choosing to re-brand themselves through this recession. This brings up an interesting point. Can reinventing your visual representation move the needle for your company? Let’s look at Wal Mart and their new mark. In this time of economic downturn, people want to feel uplifted and positive. The chain store has always been known for low prices, so why change the logo? The object for Wal Mart was to make people feel positive about choosing their store.
Gone is the Military looking logo with the star, in comes the Sans-Serif, upper and lower case type. This gives a great humanistic feeling to the brand. And then along comes this new “Sun”, “Star” icon. Now that says fun doesn’t it?
The point being, even a company that is already positioned as cheap understands how branding can generate revenue. The numbers don’t lie folks, Wal Mart has been the best performing store in the last two years. Has your company?
Below is a link to one of the best articles I have read about the internet and the market. I had to repost and I suggest signing up for his Blog feed. Thanks Seth.
It is becoming very clear that most people in the future will interface with their phone more than any other device. Phones have become the personal computer. Can design keep up? As technology evolves, we as designers must be prepared to evolve. Does the design work in a 640×480 (again!)? Can it zoom and still be clear? Is messaging the same as for a print piece?
Yes the Cell phone has grown up, in fact I agree with the PC Mag.com writer John C. Dvorak’s article “The Perfect Mobile Phone Is (Nearly) Here.” Here he states that our mobile phone will be our personal computer. Something that we carry with us and “dock” when needed. Makes sense. So as designers we need to fully embrace and begin our new transition into designing for this platform.
Hi all, from time to time I find things on the web that just make too much sense. Seth Godin is one of those things. His blog is one of the best out there so give him a look see. His latest is about websites and things you should think about before you begin. While I won’t cut and paste it here, please, please follow the link below and give it a read. You will thank him.
